When the makers of Pokémon Go and Sleep No More tried to reinvent theater

An original illustration shows a player using their phone to track an actor in a car and search for hidden cards in London in Niantic and Punchdrunk’s game codenamed Hamlet.
Illustration: Sajan Rai for Polygon

Niantic and Punchdrunk spent years designing a gamified theatrical experience that never happened

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source https://www.polygon.com/23939497/niantic-punchdrunk-canceled-game-hamlet

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